Google intensifies the integration of artificial intelligence (AI) into its search engine, with the introduction of new features that promise to transform the user experience. From now on, the “general AI visions” will be displayed for an even larger range of queries and will be accessible to users around the worldIt doesn’t matter if they are connected to a Google account.
One of the most notable news is “AI mode”, a tool that incorporates a chatbot directly into the Google search interface.
What is Google’s AI mode?
This Functionality, which refers to platforms such as chatgpt research, offers answers generated by AI, based on the vast Google search index, supplemented by assistance links.
Google’s goal with IA mode is to meet the growing demand for research results generated by AI. By activating this mode, users receive concise and informative responses, with relevant links, in a format that resembles interaction with a chatbot.
The big difference is that the model has been specifically designed for Google Search, which allows you to access the data in real time.
Initially, the AI mode is in the test phase, available exclusively to certain users of Google One AI Premium Plan, which can activate it in the Labs section.
Robby Stein, vice-president of the product of Google Search Team, stresses that AI encourages users to explore more complex questions on the platform. Another novelty is the incorporation of the Gemini 2.0 model in the general views of the AI, which aims to improve Google’s ability to deal with complex questions, covering mathematical calculations with advanced programming and reasoning consultations.
Despite the concerns about the possible reduction of traffic to external websites, Stein maintains that the general views of AI actually enrich the user experience, providing an additional context and encouraging more skilled clicks. He thinks that these tools will attract new users to the platform, without altering the existing research behavior.
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Although Google claims that the mode will not replace traditional research, it is undeniable that AI is an integral part of the research experience. The company is increasingly confident in the ability of its AI models to provide precise and useful responses despite the challenges and controversies surrounding technology.
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